BREWERY SUPPORT
BUSINESS PLAN DEVELOPMENT
Great beer is a key component of a successful brewing operation, but so too is having a solid game plan for getting that delicious beer in to the hands of consumers. There are several routes to market and several ways to execute your game plan. From tasting room to national distribution we can provide guidance through every step of the way. We have experience in successfully designing and implementing effective business plans and will work closely with your team to execute the plan in the trade.
PUBLIC RELATIONS MANAGEMENT
PINTS LLC has experience working with media and can provide assistance to brewers and wholesalers on effective methods of using the media to help tell your story. There are several techniques that can be used to build rapport with writers and engage them to become an advocate of your brands. We can help craft a plan to improve your PR and enhance your image in the media channels.
STRATEGIC GROWTH PLANNING
PINTS LLC has worked with brewers both large and small to develop and refine their strategic plans. This process is similar within the beer industry but does vary from supplier to supplier as does product offerings, capacity and resources. Our focus is to understand your mission, vision and long term objectives and help build a unique growth plan that fits your needs.
There are several phases that make up a successful growth strategy and we can provide insight and support during each one. Whether you are seeking to expand your footprint and need an objective review of potential new markets, preparing a new market rollout launch, or looking for ways to go deeper in existing footprint and need some fresh ideas to increase consumer "pull" we can help.
DUE DILIGENCE
Brewers spend a great deal of time refining beer recipes, developing a unique story and creating valuable brand equity. Just as important to the long term success of a brewery is taking the time and investing in due diligence when building out a distribution network. Whether you are planning for self-distribution, partnering with a larger wholesaler or building out a field sales team there are many factors that should be considered and questions that should be asked before pressing the go button. PINTS LLC has extensive experience in distribution which allows us to provide a unique and objective assessment to suppliers during this phase of growth. We can help navigate the steps involved with planning, researching and implementing a distribution strategy that fits with the vision and values of the brewery.
CONTRACT NEGOTIATION SUPPORT
It is important to establishing ground rules when building a lasting relationship with your distributor partners. We have years of experience with distribution contracts and a good understanding of what aspects are important for each side of the deal. Our team can provide insight into the world of the wholesaler model and prepare brewers for the negotiation process.
LONG-TERM SUCCESSION PLANNING
How much thought have you given to your exit strategy? Having a long-term succession plan is a topic that many don’t give much thought to until it is too late. PINTS LLC has experience with designing succession plans and executing an exit strategy. Let us help you plan for your future.
BRAND AWARENESS AND MARKETING
PINTS LLC is very active and engaged with the alcohol beverage industry and can provide a variety of innovative solutions for both breweries and wholesalers to increase brand awareness. Marketing campaigns need to be creative and generate consumer pull at retail, we can help maximize their effectiveness and provide guidance on ways to measure your return on investment.
DATA ANALYSIS
Are you using data to your advantage? PINTS LLC has experience reviewing and analyzing data to identify trends and can offer guidance to breweries regarding what data is important, how to capture it, what lessons can be learned and how to adjust the business based on the market conditions.
DISTRIBUTOR RELATIONS
Long term success of a brewery ultimately depends on a healthy and positive with its distributor network. With over 34 years of wholesale experience, a key objective for PINTS LLC is to help enhance the union between supplier and distributor. We have the unique privilege of working with both brewers and wholesalers and can provide helpful insights to each party for continuous improvement. Over the years we have developed personal relationships with many distributors across the country as well as many key brewery personnel and have a strong understanding of needs from both sides.
PINTS LLC can provide helpful insight and assist with developing a blue print that can be used to enhance distributor management and improve relationships across the network. We will help design key standards and implement a process to communicate these standards to your partners and establish measurement guidelines to follow.
CONTRACT LEGAL SERVICES
PINTS LLC cannot provide legal advice, but we have worked with well-respected attorneys who specialize in the beverage industry and can refer if needed.
ADVISORY BOARD PARTICIPATION
Many brewers are beginning to develop advisory boards to gain outside perspectives on the business and improve their understanding of the three tier system. It is important to build a well-rounded advisory board that will provide honest, objective and insightful industry knowledge to help your business grow. We have participated in several advisory boards and have experience the good and the bad. Let us help you as you develop your board or participate as needed to provide business recommendations.